A clear, well-structured operator handbook makes using a product or accessing information efficient and safe for your customers. Readers can then get the best from your product which should improve brand loyalty and improve your sales. It will also limit the number of enquiries to your customer service department.

Unclear, badly designed or inaccurate documentation can damage your company's image and cause unwanted, time consuming after-sales costs.

Easily followed maintenance documents could help you to sell more spares and consumables.

Badly maintained equipment could be discarded prematurely and is unlikely to be replaced with new equipment from the same manufacturer.